Outfit inspiration for the girl on the go.

Personal Style

Where the girl on the go buys her outfits.

Shop

Blogging tips for fashion bloggers

Blogging Tips

    Thred-Up for Spring Dresses

    Since we recently booked a vacation, I’ve been trying to save a little more money and budget better. Having a blog, I need new outfits to shoot, not to mention the weather here in Texas goes up and down daily! I need to continuously update my wardrobe to shoot and keep up with the weather swings! I have a few go-to stores that I always shop at, but in my efforts to save money I’ve been looking around more for discounts! In the coming months I’ll need more dresses and nicer outfits for vacation, weddings, and different events coming up. I can’t even tell you how excited I was to find this dress on Thred-Up! They have a lot of second had items, but they also carry re-sale items that have never been worn, like this Alice & Olivia dress. It was so perfect, sitting there in my size like it was waiting for me!

    Thred-Up has so many gems, you just have to be willing to look for them. They make it so easy to sort by size, style, and level of wear. I filtered for new or “like new” items, and searched the designer options. They have amazing prices on even designer items. I got this brand new Alice & Olivia dress for under $42. How crazy is that?! I will definitely be wearing it to weddings and events in the coming months.

    While Thred-up is great for one-off pieces, but I did want to link a few shoppable dresses for spring right here modeled after my Alice & Olivia dress. While you’ll only find the score of the century like mine on Thred-Up, here are some other options that I love!

    Alice & Olivia

    Under $100

    Other Spring Favorites 

     


    Thank you to Thred-Up for sponsoring this post. All opinions are my own.

    Getting Bikini Ready with Macy’s Backstage

    Macy's Backstage bikini ready

    This weekend was an absolute blast, I had the best time celebrating my birthday! Now that it’s over I have something else to look forward to: vacation! Recently, Kale and I booked a trip to Riviera Maya so we couldn’t be more excited! We are literally counting down the days! But, vacation means bikinis, while bikinis mean bikini body, which I so do not have now! I really need to get back in shape, so thank you to Macy’s Backstage for helping to inspire me with these super cute workout clothes!

    When I’m feeling uninspired to work out, I love a new outfit (and an activity tracker) to help get me motivated! I haven’t updated my workout-wear in a while, so a trip to Macy’s Backstage was exactly what I needed! Some athletic clothes are so expensive. There are definitely trends and technology updates in athletic-wear, but overall the function of the clothing is about the same. I don’t mind being a season or two off with my workout clothes, because they still look great!

    You may remember that Macy’s Backstage opened up near Dallas back in July. When I went the first time, it was a madhouse! I was there on opening weekend, so the whole place was packed. This time, it was still busy especially since it was on a weekend, but much less overwhelming. It’s the type of store you have to be in the mood to dig for pieces, but when you do, you’ll find some gems! I ended up with a ton of new workout clothes in brands like Michael Kors, Betsy Johnson, Reebok RBX, and Puma.  Macy’s Backstage carries tons of great brands that I already know and trust, for an amazing price! I think everything I picked up was under $15! You have to try really hard to spend a lot of money in there!

    I can’t link these exact pieces because Macy’s Backstage is not online, but definitely check your local store. I linked similar items from the reguar Macy’s stores below, but your best deal will be at your local Macy’s Backstage- find your store here!

    Shoes

    Sports Bras

    Jackets

     

    Leggings

    Bags

    Macy's Backstage bikini ready

    Macy's Backstage bikini ready

    Macy's Backstage bikini ready

    Macy's Backstage bikini ready

    Macy's Backstage bikini ready

    Macy's Backstage bikini ready

    Macy's Backstage bikini ready

    Macy's Backstage bikini ready

    Macy's Backstage bikini ready

    Macy's Backstage bikini ready

    Thank you to Macy’s Backstage for sponsoring this post. All opinions are my own.

    Photos by: Luisa Manning check out more here!

    Running in Heels

    Pink Mesh Dress for My 25th Birthday!

    Pink Mesh Dress & 25th Birthday | Running in Heels

    Happy Friday! This is a special post because tomorrow is my 25th birthday. I started writing this post about the last year’s ups and downs. But then I realized that I really just want to focus on the things that I am looking forward to in year 25! Things like my goals  and accomplishments for work, and Running in Heels, and in life. And the less major things like brunch this weekend and this adorable pink mesh dress!

    I actually might wear this pink mesh dress to brunch this weekend, depending on the weather. My Valentine’s Day outfit was completely ruined when it was cold, windy, and rainy! A wrap dress is not conducive to that! This dress will be perfect if it is warm and sunny, but not too hot. Mesh is such a tricky material to work with! When I bought this a couple of weeks ago (you might have seen it on my Instagram Story, I was really loving pink. It also comes in black, which is what I’d usually go for, but the pink is perfect for a fresh spring look!

    I did this photo shoot with Luisa to celebrate and have some fun photos. She was such a joy to work with and as you’ll see below, an amazing photographer! She perfectly captured my pink mesh dress and the look I was going for with this shoot!

    Pink Mesh Dress & 25th Birthday | Running in Heels

    Pink Mesh Dress & 25th Birthday | Running in Heels
    Pink Mesh Dress & 25th Birthday | Running in Heels

    Pink Mesh Dress & 25th Birthday | Running in Heels

    Pink Mesh Dress & 25th Birthday | Running in Heels

    Pink Mesh Dress & 25th Birthday | Running in Heels

    Pink Mesh Dress & 25th Birthday | Running in Heels

    Photos by: Luisa Manning

    The Perfect Sweater for Spring

    The Perfect Sweater for Spring

    It’s about 11pm and I’m just starting this post, so I think it’s going to be short and sweet. I really wanted to share this outfit because Nataly and I shot it almost 2 weeks ago and I have been living in this sweater for spring. I’m serious, I wear it every chance I get sometimes multiple days in a row if it’s clean. If you’ve been following me for a while you should know I love my grey tops (examples A, B, C, and D), but this one tops them all! It is soft, thin, comfortable, and goes with literally everything. Gotta love Nordstrom for perfect staples.

    I paired this amazing sweater for spring with my favorite black jeans, Superstars (I linked the kids sizes too, because they are the same but $10 less, and mine are totally the kids version!), and jewelry c/o Ayla Jane Designs! This might seem like a weird time to buy sweaters, but give me a second to explain. This one is basically a really soft t-shirt, and other sweaters can still be worn in most areas of the country for a few more months, and they’re on sale. So grab a sweater for spring, or two!

    I am really excited for this whole week because I’ve got a lot going on! Tuesday, is of course, Valentine’s Day (or did you forget?). If you still need an outfit, check out my post ideas here, here and here. Kale and I are going to the movies to see 50 Shades Darker- he might be more excited to see it than I am, ha! We decided to keep it casual this year and just spend time together rather than do a big dinner. Next up is an event I think will be really fun! It’s called Food in Fashion, tickets are still available so grab one and I’ll see you there! If not, be sure to follow along on Insta-stories! Finally, next weekend is my birthday! Everyone loves their birthday, right? I’m no different, I’ll be spending it with friends and brunch!

    sweater for spring

    sweater for spring

    sweater for spring

    sweater for spring

    sweater for spring

    The Perfect Sweater for Spring

    sweater for spring

    How to Boost your Instagram Engagement

    How to Boost Instagram Engagement

    Instagram, as you all know is one of a fashion blogger‘s biggest tools, but if you don’t do social media for a living it may be harder to figure out how to maneuver the platform. Instagram makes it easy to share your life with your followers in a lot of different ways, so we have to utilize all of them in order to get the maximum Instagram engagement. Average engagement rate in 2016 for brands was 1.85% of followers, and in 2015 was 4.21%. My Instagram engagement rate is and has remained 7-9% throughout my growth.

     

    I’m not one to follow people blindly, so for those of you like me, here’s the why: If your followers are not engaged, then what are they there for? I’ve stated many times, that my Instagram is here for one reason, to get people here, runninginheelsblog.com so they can read my posts and shop my looks! Aside from that, many brands look at your Instagram engagement to secure partnerships. Confession: Most of the brands I work with only want an Instagram post.

    I had intended to make this a full post on my Instagram system, but I wrote so much focused on Instagram engagement, I had to cut it short. I’m seeing a series in my future.

    Instagram Engagement

    While I probably could spend hours on Instagram every day, I have a job and a life and honestly can’t devote that much time to it. So when I do spend time on the platform I want to make sure I’m getting the most out of my minutes.

    When to engage for the biggest return: Right after you put up a post. Many people will see your notification and head over to your page and return the favor. You’ll see a good spike in activity when you do this, and get your post moving quicker.

    How to effectively engage: I think commenting is the most effective way to interact with people. A ‘like’ can quickly get lost in the shuffle, but a sincere comment will be seen.

    Who to engage: Your Followers! They already like you, remember? Make sure you remind them that you are there, and you are happy to have them following you!

    Commenting Courtesy: You’ll hear a lot that you should respond to all of the comments you get. While I don’t feel like responding to every “love your (insert clothing item here)” comment is using my time wisely, I do respond in a different way. I prefer to respond to comments on my photos with comments back on their profiles. Of course I will respond directly to a question or if someone starts a dialogue.

     

    Instagram engagement doesn’t happen overnight, so it will take time to build, but it will build up! Keep active and keep engaging. I hope this clears up some Instagram engagement questions I’ve been getting. This was a highly requested post, so I’m really excited to hear what you think! Comment below and let me know!

    More Questions? Just ask! Shoot me an email at hello@runninginheelsblog.com or ask in the comments! I read them all!

    Just a Misfit in this Big World

    Misfit tracker and Jill-e

    When you read that title I bet you thought this was going to be about how weird I am, or how I don’t fit into the crowd. Not that either of those are false, today I’m talking about the Misfit Ray, my fitness and sleep monitor.

    The Misfit looks like a bracelet, tracks like a Fitbit, and nags like your mother. I’ve been wearing it for a couple of weeks now, and honestly haven’t taken full advantage of its capabilities. I was wearing it to note my sleep and activity, but there is so much more to it. The Misfit can track your daily activities through movement in steps, distance, sleep, and measure the specific type of activity you’re doing. While it does track automatically, I also have mine set to start tracking when I give it the signal that I’m starting a run.

    Now about the nagging, I have my Misfit set to send a vibration alert every hour that I sit still and don’t move. Working at a desk all day, you really don’t even notice how little you move until you look at your steps and realize you’re under 1000. And that’s with taking the dogs out in the morning up and down 3 flights of stairs… Another cool setting I have on is the alerts for calls and texts. My Misfit will vibrate when I have an incoming call or text message.

    I was recently having a conversation about fitness trackers with someone at an event, and she was saying how they don’t actually do anything to help you, really they just make you feel bad about yourself for never hitting your goal. I have read articles on how fitness trackers don’t actually improve your fitness, but that’s not why I wear mine. I really like tracking my sleep since I stay up all hours of the night blogging, and I think it’s worth knowing how much activity or how many steps I’ve done that day. Its something to improve upon for the next day, and ultimately with this tracker, I like the other features that come with it. It’s not that it’s going to motivate me to work out more often (I have an upcoming vacation for that), it’s that I like knowing how far I’ve come and where I need to go. Also, its cute.

    OK that was a lot about this tracker, I feel like I got really technical with it, but I have to mention one more thing: How cute is this backpack? I received it c/o Jill-E and have used it everyday since! Not only is it cute and sporty looking, but it’s actually a laptop case. The entire inside is padded and holds a 13in laptop perfectly!

    Tracker: Misfit Ray (Mine is the leather band in rose gold, but this one is on SALE!) c/o | Back Pack: Jill-e c/o

    5 Tips from a Social Media Manager for Bloggers

    Happy Friday! Today I’m talking about Social Media. As some of you may know, I am a Social Media Manager/Social Media Team Leader for my 9-5 job. I work for a small agency and at one point managed 22 clients on my own. Naturally I learned a lot being thrown in to different accounts at different stages of growth, and I apply a lot of what I learned to my blog promotion and social media growth. It’s funny, because I attribute a lot of the reason why I have this job to my blog, so they support each other mutually!

    I’ve received a lot of social media advice, some good, some bad, but what I’ve really found is you really have to find what works best for you or that specific account individually. There isn’t a one-size fits all method because your goals are different from another blogger’s, and your brand and followers are different from someone else’s. Below, I’ve listed the top social media advice I’ve received and learned as a Social Media Manger. Everyone wants to know how to grow and get engagement and the below tips will absolutely help with that!

    5 Social Media Tips for Fashion Bloggers

    1. Pick one social channel and excel at it. When you start blogging you find many articles that tell you to post everywhere a certain number of times a day. You’ll also seethat you need to build each following and belong to these special blogger groups like Bloglovin. While if you are a full-time blogger and it has your full attention, it can only help. However most of us have jobs or kids, and lives so we don’t have the time to master all of these platforms. Pick one social channel and automate everything else. I use WordPress so I have it set to automatically post to my Facebook, Google+ and Twitter. My main focus is Instagram. For many fashion bloggers, this is the main social media platform due to the photogenic nature of our content.
    2. Consistency is key. No matter what happens with Facebook, Instagram, Twitter, or the next new platform’s algorithm, if you post consistently around the same time and same number of posts everyday, your followers will know when to expect your posts. Find a good time that works for you and post then, every single day.
    3. Don’t forget about your current followers. This is one I’ve figured out on my own, and attribute a lot of my engagement success to this. So many of us are focused on gaining more followers. But, we forget about the people who are following them already. Go to their pages, like their images, and comment on their posts. They already follow you, so you just need to remind them you are there!
    4. Understand your goals. So many businesses and bloggers have social media and don’t understand why they need it. My social media goals are simple: to promote my fashion blog, and drive traffic here. NOT to gain as many followers as I can possibly can. Granted, that’s not wrong, but I started Running in Heels to write and have a business, not become a social influencer. Although at this point, they are one in the same, I want my main following to be here (subtle push to sign up for my email list).
    5. Think like a business. This is possibly the hardest thing to do on social media as a fashion blogger. Once I realized that my followers didn’t want to see what I had for lunch or my dogs all the time, because I had branded myself and my account as a fashion account, my following and engagement went way up. This advice goes for posting, growing, and how you use the accounts overall. Once I flipped the switch in my head, it was so much easier to grow and separate the emotion of it all. On  regular day, 10-30 people will unfollow me. I don’t even think about it because if they’re unfollowing me I don’t want them anyways. They aren’t going to my final destination or truly interested in my blog.

    I know you have all been dying for some Instagram specific posts, and I promise to write one up next week! I would love to hear what you thought of this post, or any questions you have about Instagram for next week’s post in the comments!

    An Alternative Option for VDay

    Alternative option for VDay

    To be completely honest, I’m already over Valentine’s Day. In my last post I wrote about actually loving the day and what it stands for, but the flip side of VDay, is the over-commercialization of it all. I mean, Bloggers (like me) have been posting about VDay for more than 2 weeks now, trying to get you prepared, and really, I’ve seen more guft guides and red dresses than I know what to do with. So here’s my alternative option for VDay. A purple dress with edgy styling.

    I like to mix things up a bit and if you look in my coat closet you’ll find that it’s at least half leather/faux leather. So what better way to mix it up than with an edgy alternative option for VDay. If I wear a dress when it’s cold out, you better believe I’m also wearing tights.  We’ve already determined I’m not fit for the cold anymore, so they are definitely a must! Another piece of my edgy look are my earrings. They are so cool, I get compliments every time I wear them. Two words: gold leather. Thanks to Ayla Jane Designs, my earrings and jewelry in general are a thousand times better than before and so much better than something I’d find in a department store. (I’ve told you many times how awful my jewelry collection was.)

    Alternative option for VDay

    Alternative option for VDay

    Alternative option for VDay

    Alternative option for VDay

    Alternative option for VDay

    Alternative option for VDay

    Alternative option for VDay

    Alternative option for VDay

    Wrap Dress for Valentine’s Day

    I don’t know what it is about the month of February, but pink and red are the staple colors all month-long. I don’t really wear a lot of pink  or red, but I have been loving burgundy/wine tones this season. I found this wrap dress at the Free People store sample sale a few weeks ago and thought it would be perfect for a Valentine’s Day date! This wrap dress is silk so it’s a little more dressed up even though the actual style isn’t anything too fancy. I really love this one because how it wraps it allows for easily adjustment of the waistline. Most wrap dresses or skirts don’t fit me snugly enough around the waist because of where the straps loop through.

    Since this wrap dress was a sample (meaning it was returned to that store), I wasn’t able to find this exact dress, however I found this one that is remarkably similar, and some great alternative options below for you to try out! Of course I’m carrying my favorite bag. It’s seriously one of my best purchases. This black clutch, with the chain removable strap. I carry it all the time! Another accessory I’m loving? This adorable choker. I got it in my latest Rocksbox, and guys, Rocksbox has had me stepping up my jewelry game so hard recently! I love how I get really fun pieces anytime I want! Try it out for free with code kaseygoedekerxoxo!

    OK lets talk plans. Last year Kale and I went out for a really nice dinner date and it was seriously so good! We didn’t do big gifts or anything, which I honestly prefer. With one exception, before I met Kale, I didn’t have any Valentine’s Day when I was dating anyone, so I’m new to this whole celebrating as a couple thing. Growing up, I always celebrated Valentine’s Day with my family, but it was never a romantic thing until last year with Kale. We went out for a fabulous dinner date and had a wonderful time. Personally I think that Valentine’s Day is over commercialized, with extravagant gifts, but I believe it is about being with and celebrating your love for one another. So pick out a pretty dress and enjoy each other’s company. Put down the phone and turn off instagram, and really spend some time together. It’s the best gift you can give a loved one, really.

    Wrap Dress for Valentine's Day

    Wrap Dress for Valentine's Day

    Wrap Dress for Valentine's Day

    Wrap Dress for Valentine's Day

    Wrap Dress for Valentine's Day

    Wrap Dress for Valentine's Day

    Wrap Dress for Valentine's Day

    Wrap Dress for Valentine's Day

    Wrap Dress for Valentine's Day

    Wrap Dress for Valentine's Day

     

    Work with Brands as a New Blogger

    Work with Brands as a New Blogger | Running in Heels | Blogging Tips

    I have been working with brands since before I even launched Running in Heels. It told you about my blogging journey in this post, and how I have had a blog since August 2015. However, I wasn’t sure what it was going to turn into for a while, so I just posted anything and everything. As I was figuring my focus out, I stumbled upon a site that allowed you to apply for campaigns. To my surprise, with my 500 Instagram followers, I was accepted! Since then a month has not gone by without a partnership, so get started early and learn how to work with brands as a new blogger!

    Why You Need to Work with Brands as a New Blogger

    Of course everyone wants free products and clothes, but aside from the fun part there is a real reason you should consider partnering with brands right as you start blogging. Brands want to see a media kit, which is basically your resume for blogging. They want to know that you understand how partnerships work and know how you handle promoting products. Its like searching for a job, unfortunately, everyone wants you to already have 5 years of experience for an entry-level position. While the job thing has always mystified me, I do have some workarounds and solutions for how you can work with brands as a new blogger.

    How to Work with Brands as a New Blogger

    First, don’t set your sights too high. I love Nordstrom too, but take a look at who these companies are working with. If they have hundreds of thousands of followers and you have 500, it’s not going to happen. (Not yet, at least!)

    I got started by signing up for a couple of Influencer networks. All of my first partnerships were through BrandBacker, and I still use it occasionally. This is a really great network for Beauty Bloggers! Another network I got started with early on was Influenster. At first they send you sample sizes of products, but as you grow, so do your products!

    Another way to work with companies is to reach out to local stores or boutiques. If you don’t have many followers a lot of people will turn you down even if you’re just asking for free product, however there is another option. If you’re looking to build your media kit, you can always go to local boutiques and request to borrow their clothes to shoot in! Many wouldn’t say no to free publicity, and when you do get big, you’ve got a partner for a long time!

    Finally, be honest. Don’t tell everyone you’ve been using a product for years if you tried it for the first time last week. With beauty products, take your time to actually try the product. The company will want you to actually see the effects and be honest about them. Just be fair, don’t take a month unless it actually requires that much time to take effect like this post, and give them a timeline when they can expect your posts.