Happy New Year! I rang in 2019 with my friends and my love at TopGolf which was just as much fun as the year before when we dressed in black tie and partied all night at Beats and Bubbly. Moral of the story, I love a party but the best way to spend NYE is with your best friends and the ones you love!
While I thought about writing about my goals for the year and how I don’t really do new year resolutions, but I realized there was something more interesting for you to read and more important for me to put out in the world: The goals for Running in Heels.
2019 Goals for Running in Heels
As I was scrolling through my instagram the past few months I was getting so bored. The same sweater in front of the same wall or doorway, or on the same street corner. I’m over it. I don’t want to be that girl. I have never wanted what everyone else has, and somewhere along the line, I got sucked into the blogger world and thought that I needed to be doing what everyone else was.
What’s worse, was I wasn’t doing it as well as them. First rule of blogging (which I completely ignored) don’t do what others are doing. James Nord, Founder of Fohr said that the new influencers are doing something completely different that we haven’t even seen yet. I want to be that person. The one who comes up with the something new and creative.
What to expect from Running in Heels? More artistry. Editorial. Fashion. All of the above.
Style Over Clothes
For the last 2.5 years I have purchased more clothes than I could ever wear. It’s excessive, annoying, and frankly very very expensive. I wanted to share my style and I ended up buying so many clothes that I couldn’t even wear them in real life. Then I got so far away from my actual style, when I styled an outfit that was in my lane, my friend said she thought it was so edgy and not really ‘me’. How terrible that others don’t even recognize my real style anymore?!
What to expect from Running in Heels? MY style, classic with a twist. lot of jeans, restyling my favorite pieces, and fantastic shoes.
Work on Photography Skills
I’ve been interested in photography for years. I got my first camera for my 13th birthday from my grandpa, he also got me my next two, one of which, my first DSLR, served as my first blogging camera! When the camera reached about 11 years old, it finally gave out and the focus sensor broke.
What to expect from Running in Heels? I finally bought a new amazing camera that I am beyond excited about, and I can’t wait to start working on my photography! Not only my own, but I’m really interested in starting to shoot others!
Write Better, Not More Often
One of my biggest goals over the more recent months was to write better posts. Answer questions, and allow my posts to actually help people. You can tell exactly where they started, they got at least twice as long, and are about more than what I’m wearing and what I did that day. I decided that when I became a full-time blogger, that I needed to change. I needed to let the blog become it’s own separate entity.
(No ‘what’s next’ because this is more of a continuation.) Which leads me to the next goal…
When I started this blog it was a personal creative outlet for me to share my outfits and creative endeavors. It grew faster than I could fathom, so my personal outlet was all of a sudden making money and reaching an audience. Over 50k people (OMG it’s nuts!). I had a major brand identity crisis and really needed to define my brand and have a solid understanding of what I was creating. I met with a brand coach and she really helped me define what Running in Heels is and the biggest and most unintended revelation of the whole conversation was that Running in Heels is not ‘me’. I need to separate the blog from myself.
What to expect from Running in Heels? In many ways I am the brand, but in other ways, I need to be separate. For example, I love tacos, dogs, and wine, and while those things are absolutely sprinkled into my content, they are not the defining focus.