Happy Friday! Today I’m talking about Social Media. As some of you may know, I am a Social Media Manager/Social Media Team Leader for my 9-5 job. I work for a small agency and at one point managed 22 clients on my own. Naturally I learned a lot being thrown in to different accounts at different stages of growth, and I apply a lot of what I learned to my blog promotion and social media growth. It’s funny, because I attribute a lot of the reason why I have this job to my blog, so they support each other mutually!
I’ve received a lot of social media advice, some good, some bad, but what I’ve really found is you really have to find what works best for you or that specific account individually. There isn’t a one-size fits all method because your goals are different from another blogger’s, and your brand and followers are different from someone else’s. Below, I’ve listed the top social media advice I’ve received and learned as a Social Media Manger. Everyone wants to know how to grow and get engagement and the below tips will absolutely help with that!
5 Social Media Tips for Fashion Bloggers
- Pick one social channel and excel at it. When you start blogging you find many articles that tell you to post everywhere a certain number of times a day. You’ll also seethat you need to build each following and belong to these special blogger groups like Bloglovin. While if you are a full-time blogger and it has your full attention, it can only help. However most of us have jobs or kids, and lives so we don’t have the time to master all of these platforms. Pick one social channel and automate everything else. I use WordPress so I have it set to automatically post to my Facebook, Google+ and Twitter. My main focus is Instagram. For many fashion bloggers, this is the main social media platform due to the photogenic nature of our content.
- Consistency is key. No matter what happens with Facebook, Instagram, Twitter, or the next new platform’s algorithm, if you post consistently around the same time and same number of posts everyday, your followers will know when to expect your posts. Find a good time that works for you and post then, every single day.
- Don’t forget about your current followers. This is one I’ve figured out on my own, and attribute a lot of my engagement success to this. So many of us are focused on gaining more followers. But, we forget about the people who are following them already. Go to their pages, like their images, and comment on their posts. They already follow you, so you just need to remind them you are there!
- Understand your goals. So many businesses and bloggers have social media and don’t understand why they need it. My social media goals are simple: to promote my fashion blog, and drive traffic here. NOT to gain as many followers as I can possibly can. Granted, that’s not wrong, but I started Running in Heels to write and have a business, not become a social influencer. Although at this point, they are one in the same, I want my main following to be here (subtle push to sign up for my email list).
- Think like a business. This is possibly the hardest thing to do on social media as a fashion blogger. Once I realized that my followers didn’t want to see what I had for lunch or my dogs all the time, because I had branded myself and my account as a fashion account, my following and engagement went way up. This advice goes for posting, growing, and how you use the accounts overall. Once I flipped the switch in my head, it was so much easier to grow and separate the emotion of it all. On regular day, 10-30 people will unfollow me. I don’t even think about it because if they’re unfollowing me I don’t want them anyways. They aren’t going to my final destination or truly interested in my blog.
I know you have all been dying for some Instagram specific posts, and I promise to write one up next week! I would love to hear what you thought of this post, or any questions you have about Instagram for next week’s post in the comments!