It’s official! Running in Heels turned 1-year-old last week! Life has been so crazy I actually missed it because I mixed up my dates! I did want to share my top blogging lessons and what is on the horizon for Running in Heels after the first Blog-aversary!
Lesson’s on my First Blog-aversary
- Find your focus: I started a few blogs before Running in Heels, and my biggest struggle with them was that I wasn’t focused. Not in the content, not on my topic, and definitely not on my social media. We’ve all read about the importance of finding a focus for your target market to follow, and let me tell you, the minute I decided to stop posting photos of my tacos and focus on fashion my following started to grow.
- Stay consistent: If you remember, I posted a post similar to this one back in August noting that I had been officially blogging for a year. When I started my goals was consistency and just learn what it takes to blog consistently and have a life. I also wanted accountability while I was training for my first marathon! Now I post 3 blogs a week and at least 2 times a day on Instagram, always within a couple of hours of one another.
- Don’t underestimate the power of Social Media: While Instagram is great/frustrating/addicting *insert feelings on last post’s performance here*, it is also one of the places that I get the most traffic for my blog. As my Instagram grows, so does my blog readership, and that is not a coincidence! Social Media can build you up, but it can also tear you down. While these platforms have a lot of power, don’t let them have power over you. You, and you alone are in control of your success, not an algorithm.
- Photography is important: In my first few months, I was taking my own photos with a tripod and a timer. Finally I met Nataly, and we started taking each other’s photos.This is the first time Nataly and I worked together, and we’ve been meeting at least once a week ever since! We’ve both come a long way! However, you also need to understand your camera and settings. I admittedly still need to work on this a lot. I usually blame my camera being old for photos not turning out how I want. Truthfully, there’s a lot to learn with photography, and it takes a lot to sit down and understand it all. I highly recommend it, though if you don’t plan to pay a photographer.
- Have fun! At this point I’m putting tons of time and money into this blog. Make sure you love it. Blogging is stressful meeting deadlines and staying consistent. You’ll never get bored if you’re having fun with it!
Since we’re past my first blog-aversary, I’ve been thinking about what’s next for Running in Heels. I love doing this blogging series, but I founded Running in Heels on the premise of fashion. So, moving forward my blogging tips posts will only be once a month. However, I’ll still send out weekly tips for my email subscribers! Next, I’m starting a travel series next month as I trapse around the world for weddings and vacations. I am so excited for you to follow along!
Last March, I had high hopes for where Running in Heels would be by it’s first Blog-aversary. I am beyond thrilled with how it has grown and everything that has happened in this past year. It has been truely amazing! Thank you all so much for your support, I truely couldn’t have done all of this without my amaznig readers and followers!