There seems to be a lot of confusion around the term blogger and influencer lately. These terms are thrown around to anyone who has an instagram account, it seems, but there are a few key components that make up these terms and they shouldn’t be thrown around so lightly.
I recently went through a lot of my old blog posts and realized I never did a true introduction to…
I wrote a while ago about my experience doing a hidden giveaway. While I gained followers, I wasn’t happy with the quality of the followers and how badly it changed my demographics. I corrected my demographics and my Dallas audience actually holds a higher percentage of than prior to the hidden giveaways. Keep reading to see how I “fixed” my stats and got everything from my engagement to my follower demographics back to normal or better than before.
I’ve managed many social media accounts via agency, work, and freelance. I’ve recognized quite a few common social media mistakes businesses make that prevent them from growing.
As a social media professional I’m always curious about new ways to grow. I’ve done loop giveaways, the follow/unfollow method, engaging incessantly, and I’ve tried getting reposted by large accounts. I like to see what happens and understand what is actually beneficial. As expected, it’s getting harder to grow as Instagram changes, so we need to adapt our strategies, because what worked before, won’t necessarily work now. I don’t have all of the answers, but I have dedicated my career as a Social Media Manager, and my hobby as a blogger to finding out, so I tried a hidden giveaway and tracked my results.
Running in Heels started as a creative outlet. While it still serves that purpose, early on I developed a niche and a plan to grow my blog as a business rather than use this as a diary. The point of this post, The Business of Blogging, is to explain to you, my readers, co-workers, friends, parents, and anyone else that it’s not about free stuff: Blogging is a business.
Today, I’m talking about why you need blogger friends if you are a blogger and how to make them!
It’s just not worth it. How is that a job? They pay you to sit on Twitter all day? So do you just post to Facebook and that’s it? Is social media worth it? It is, and I’ll tell you why.
Let’s talk about perspective. There’s a lot of talk these days among bloggers about growth, sponsorships, payment, and things that…
It’s official! Running in Heels turned 1-year-old last week! Life has been so crazy I actually missed it because I mixed…
We’ve all experienced it at some point: writer’s block. When you have your laptop open and your coffee or wine…
We talk a lot about being authentic, and the words you choose are very important. I’ve compiled 3 words to…
