I was going to write a blog for today about tying your blanket scarf (moved to Monday), but I read this article and felt like I needed to respond to the Vogue editors that think fashion bloggers should “Find another business.” I used to look up to Vogue, pour over the pages of ads, articles and editorial shoots and hope that someday I would make it in the fashion industry. That magazine gave me a goal, something to look up to, which proved just about unreachable in many circumstances. (Want an internship? You’ll have to pay them for it.*)
As a fashion blogger, this is a huge insult. Vogue as a whole is something so far out of reach for most people, from working in the offices to buying the beautiful pieces on the glossy pages. However, fashion bloggers can not only provide inspiration, but easy access to actual, attainable pieces, or in their words the “nonexclusive aesthetic”. It’s actually not a bad thing to sell things that people want and are able to buy. Blogging isn’t about the wearable art that shows up on the high-end runways such as “Versace and BV are two houses that don’t play the game.” It’s about how we translate that runway, editorial fashion to the real world for real people.
That “impenetrable bubble” one of the editors was talking about, as if “working all hours and through the weekends,” was exclusive to their position. What she described was a fashion blogger’s life every week, not just Fashion Week. Most of us have full-time jobs. We work for agencies, hospitals, and law firms, for forty-plus hours a week. Then we go home to work on our passion projects at night and on the weekends. The lucky ones who figured out how to make a solid income from their blogs are the real leaders in our world. I look up to the entrepreneurs that turned their blogs into businesses. As for the brands and “the game”? The smart ones are getting involved with fashion bloggers and influencers. We are active every single day on social media and multiple times a week on our blogs, and are able to reach their customers directly, quickly, and more efficiently than a monthly magazine. Brands who want to reach their audience quickly and inexpensively will do it through bloggers who fit their brand.
I have no idea what Fashion Week in New York is like, so I can’t address the swarm of photographers. However, I’ve dreamt about Fashion Week, it would actually make my life to actually be there. So, just like I imagine those Vogue Editors did, I’m going to work my butt off and get there. Whoever you are, being photographed at Fashion Week is a part of the experience. I mean how cool would it be to show up on Who What Wear?
The fashion industry does not have to be so exclusive, and girls don’t have to be mean. This was such a mean-girl move, they almost said “you can’t sit with us,” with their dramatic references to a “blogged-out” front row. Well guess what? We are sitting with you, so get used to it. Fashion bloggers are a huge part of the fashion industry and retail world as a whole, and we aren’t going anywhere. The people who follow hundreds of bloggers on Instagram are the same people excited to see the latest Vogue in their mailbox. I know, because I’m one of them. Next month, in between my full-time job and writing my next blog post, I’m going to pour myself a glass of wine and read the latest Vogue cover to cover. Maybe one day we’ll see a fashion blogger grace the pages inside.
*No, you don’t actually pay Condé Nast specifically, but an unpaid internship in a city you don’t live in, is insane. The cost to rent an apartment on its own is astronomical.