It’s just not worth it. How is that a job? They pay you to sit on Twitter all day? So do you just post to Facebook and that’s it? Is social media worth it?
I’ve heard it all. I find myself defending my profession every time I’m introduced to someone new. When people find out I do social media for a living, I’m written off because social media is not a profession that is easily understood. However, let me ask you this: If you met an aerospace engineer would you write them off because you didn’t understand their work? I’m asking for the same courtesy.
Why is it that what we do defines who we are so much? I’m happy with what I’ve done and proud of what I’ve built both in the workplace and on runninginheelsblog.com. It has been SO worth it for me, and I believe the businesses I work with at my 9-5 agree. So yes, social media is worth it.
Social media is just a more personal form of marketing. It connects brands to people, people to people, and information to people. All of which are vital to running a business. Building relationships with past and future customers gives you greater chance for purchase in the future. “74% of consumers rely of social networks to guide their purchase decisions.” 89% of messages to brands go ignored, if you respond, you’re better than that 89% because you are making that connection. This absolutely goes for bloggers too. So yes, it’s worth it. Social media should be built in to every business’s marketing plans and goals, and success doesn’t have to be determined based on your follower number, but the relationships you build and connections you keep which create repeat customers.
Related: I’m adding to my team! If you’re a social media lover in the Dallas area, email me with your resume! firstname.lastname@example.org.